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Location
Overview
The Hyundai Seoul is Hyundai Department Store's flagship, opened in 2021 inside the Parc.1 tower in Yeouido and considered Korea's largest department store. Its defining trait is how much floor space is given to indoor gardens and rest areas instead of retail, headlined by the glass-roofed indoor forest 'Sounds Forest' on level 5 and a roughly 12-meter artificial waterfall. Beyond luxury and fashion shopping, it draws young crowds with rotating pop-up stores on B2 and 'Tasty Seoul,' a large food hall on B1.
'Sounds Forest' on 5F β a roughly 1,000-pyeong (about 3,300 sqm) indoor garden with real trees and grass under a glass ceiling, with seasonal landscaping
An indoor artificial waterfall about 12 meters high and an open void soaring up to the 6th-floor ceiling
'Tasty Seoul' on B1 β one of Korea's largest food halls, packed with famous eateries, desserts and bakeries
B2 pop-up zone β a hotspot for young visitors with frequent limited-run brand, character and K-pop pop-ups
A mix of K-pop and character goods, luxury boutiques, art exhibits and photogenic photo zones
Good to know
SeasonWeekends and holidays draw 80,000-90,000 visitors a day and get very crowded. Arriving at opening (around 10:30) or visiting on a weekday morning gives a far calmer experience.
RulesPopular pop-up stores often require app-based reservations (e.g., Catch Table) or on-site 'open-run' queuing. Check each pop-up's booking method before you go.
RulesParking is free for the first ~30 minutes, then paid, with free time granted for reaching set purchase amounts. Weekend parking lines are long, so nearby lots (Yeouido Han River Park, IFC Mall) or public transit are easier. Confirm current rates.
MannersThe indoor garden and waterfall are prime photo spots and get packed. Don't block walkways, and be mindful not to photograph other shoppers or store merchandise without care.
RulesForeign travelers can get a tax refund on purchases over 30,000 KRW. Self-service refund kiosks (e.g., on the 6th floor) let you scan your passport and receipts for an instant refund. Confirm current limits and rates.
Practical info
About a 5-minute walk from Yeouinaru Station (Line 5) Exit 1, or via the underground IFC Mall connector from Yeouido Station (Lines 5 & 9). Hours are roughly Mon-Thu 10:30-20:00 and Fri-Sun 10:30-20:30, with restaurants open later (confirm the latest). Free luggage lockers (T-Locker app) are available on the basement levels.
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