Garosu-gil is an upscale, roughly 650-meter tree-lined street in Sinsa-dong, Gangnam-gu, Seoul, running from Sinsa Station (Line 3) toward Hyeondae High School. Its signature is a row of about 160 ginkgo trees that turn tender green in spring and golden in autumn, framing K-beauty flagship stores, designer boutiques, and stylish cafes. As rents have risen and big brands moved in, many quirky independent shops have relocated to the back alleys known as 'Serosu-gil,' which are now often the more interesting places to wander.
Strolling and photographing the golden ginkgo-lined avenue in autumn (peak around November)
Shopping at global brands like Apple and Arket alongside K-beauty flagships and curated concept shops
Exploring the quieter back alleys ('Serosu-gil'), often with more character than the main strip
Relaxing at tastefully designed cafes and dessert spots for a coffee or brunch
Pairing a visit with the nearby, walkable Apgujeong Rodeo area and Sinsa-dong beauty/skincare clinic district
Good to know
SeasonIn autumn, fallen ginkgo fruit can burst and give off a strong, unpleasant odor that clings to shoes, so watch where you step and avoid the fallen berries.
SeasonDuring peak foliage (November) and on weekends the street gets very crowded; visit on a weekday morning for a calmer experience.
MannersWhen taking photos in front of shops or under the trees, avoid blocking storefront entrances or the walkway, and be mindful not to include other people in your frame without care.
RulesWith rising rents, vacancies and closures have become common, so a shop shown on a map app may be gone; confirm opening status before you go.
CautionYou may encounter touting for plastic-surgery or dermatology 'medical tours' or pushy consultation offers; avoid on-the-spot contracts or prepayments.
Practical info
About a 3-5 minute walk from Sinsa Station (Line 3 / Sinbundang Line) Exit 8. The street itself is a free public road with no admission fee. Shops typically open around 10-11am and close 9-10pm (cafes later), but hours vary by store, so check the latest. Tourist help line: 1330 (Korean/English/Japanese/Chinese).
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